Having a website is a great way for your business to connect with new customers. Unfortunately while building a website has brought instant success for some businesses, it has the potential to be an absolute disaster for others.

Poor website design is often the primary reason for a website's failure. This is because it fails to engage the user. We show you how to identify poor web design and how to apply best practice web design principles.

How many times have you visited a website and not been able to find what your looking for? What did you do?

Research shows that users who can't find their way around easily (usually between 5 and 30 seconds) will often leave your website. If the information contained on your website is difficult to read or poorly structured chances are users won't be able to find what they were looking for.

Usability can be broken into the following categories:

- Ease of learning (learnability)
- Efficiency of use (efficiency)
- Memorability
- Error frequency and severity
- Satisfaction

There are many factors to consider when creating a web site and it is important to remember that your company website is often the first point of contact for many of your potential customers. Your site must make the right impression; it must portray your business and the products or services you provide positively, in an easy to read format with clear and easy to use navigation.

Good design allows you to connect to your target audience without them even realising. Ask an average Internet user what makes a site seem credible and trustworthy and you'll get thoughtful answers like these: a good privacy policy, accurate information, awards, and business affiliations.

That's what visitors say they want, but researchers recently found an astonishing contradiction. While they had hoped to see people use more rigorous strategies for evaluating a Web site's credibility. Researchers at Stanford University found that a website's design was actually "more important" than any of the other features.

Not only do we help combine good technology behind every one of our websites. The technology is the slave, never the master, and we make sure that the design we produce is integral to getting your business noticed.